Daytime Dating, A book by Jeremy Soul of Love Systems

Let me start by saying that I’m not the biggest fan of Love Systems in spite of them being one of the biggest companies in the world of pick up. That’s why I was a little hesitant to write this piece about Daytime Dating, because I feel as if the seduction industry is filled with cheap products geared towards making money rather than genuinely helping guys improve with women.

Since I prefer meeting women during the day time, I was quite intrigued when one of self-professed “day time gurus”, Jeremy Soul, decided to put a book out that concentrates exclusively on day game.

This is what Love Systems has to say about Daytime Dating – Never Sleep Alone:

The book goes a step further by even telling readers what to do and say, depending on the situation and location of the woman being approached.”

The Product, Pricing and Packaging

The Daytime Dating book which goes on sale directly from Love Systems on August 5th 2010 will retail for $79 USD as a special introductory price and then will later go on to sell at $97 as the regular price. I received my copy directly from Love Systems and my first impressions were that this is a very well polished product. Call me crazy, but you know how they say you can judge a book from it’s cover?

Well, this has an excellent cover and the font is really easy to read. Now I know when you’re reading the impressions that someone had of a book, the last thing you want to know about a book is the font, but my first impression upon starting to read the book was: “Wow, this font makes this book really easy to read”.

So at least for your money, you’re getting a very well polished product that feels very polished and professional, which is more than I can say about a few other products out there!

Now that the presentation is out of the way, what about the content?

Content of Daytime Dating

The first thing that you’re greeted with when you open the book is a rather plain and simple table of content. It got me thinking: “Oh, is this it?” But then I soon realized that the entire emphasis of this book is to keep things as simple as possible…which is a concept I welcome wholeheartedly since Love Systems has a reputation for over-complicating simple subjects (more on this later).

In fact, the table of content does not do the book justice because the book actually has a lot of merit and dives into everything you need to know to be successful at meeting and attracting women during the day.

For instance, have you ever had a conversation like this? (This is quoted exactly from the book, p.31)

Tim: Hi, I’m Tim,
Jennifer: I’m Jennifer
Tim: Where are you from?
Jennifer: New York
Tim: Oh cool. What are you doing here
Jennifer: Just visiting some friends
Tim: Oh cool. So what do you do?
Jennifer: I’m a nurse. Listen, it’s been nice talking to you, but I have to get going.

This sounds like a pretty standard interaction and I can tell you from experience that it’s something you might encounter frequently if you start talking to women during the day. Jeremy then goes on to explain what Tim does wrong and how to be successful instead of hitting a dead end. The explanation is actually pretty good and then he breaks down the steps to have successful conversations with women that you’ve just met.

So what makes this different from all the other dating books out there?

Well for one, Daytime Dating acknowledges that during the day you don’t have all the usual elements to help you succeed with women. A lot of guys rely on alcohol, music and a social ambiance in the night to be able to approach, but you don’t have any of that during the day. This topic is quite interesting and unique to this book as most books just tend to skip this part.

So my first impression was actually quite good. Every point that he hits (passion, qualification, comfort, direct approaches), I’m like… Yes, yes, yes and more yes. If I had to write this book, I would write the same exact things.

I also loved the disclaimer about how you shouldn’t take everything to the letter, and even though it’s written by someone that knows what’s happening, this is a model and not the absolute only way things should be. Just writing that has given me so much more respect for their book. So many other gurus are professing that their way is the best way and truth be told, it’s not.

Like any destination, there are always multiple roads to get there and even though I personally do not use the method illustrated in the Daytime Dating book, I can respect it and acknowledge that it is a working model that will get you women. In fact, I have seen Jeremy Soul using his methods to successfully approach and attract dozens of women during the day.

So what about his method?

Well, it’s a little too “nice” for me.

You see, I’m a strong advocate of being interesting, normal and genuine when you approach women, (which is great because Jeremy wants this too and demonstrates how to do this very well) however, where we differ is that he suggests giving genuine compliments about looks and personality where as I prefer to steer clear of any compliment until the moment is right.

Never mind my own bias in his method, how is it explained?

I’d have to say that his entire day game process is broken down pretty well into small manageable chunks that are easy to learn and master. I especially liked the section where he outlines what comes first, what comes second, etc. Like he says, it’s not meant to be a fixed model that you can’t deviate from, but rather a great learning tool that provides you with a good guideline to follow.

The method dives into attraction, comfort, social calibration (thank God for this section as it’s one of the best in any books I’ve read) and what really works well with women. I know this is random, but if you do get the book, read the last paragraph on page 64 at least 5 times because it’s the most important part of the entire book.

Things that bugged me about the book

Well, like any good book, there are always a few parts that could have been a little better and Daytime Dating is no exception. One of the things that bugged me was that the preface is complete overkill. You have Mr. M. (another Love System’s instructor) gushing over how great Jeremy is at day game for 3 pages. In my mind I was thinking: “Yes, I know how good Jeremy is, otherwise I would not have gotten his book… you don’t need to tell me again at the start of the book.”

Another little aspect that bugged me was that I felt that there was a mix of really simple and easy concepts to grasp so you’re thinking: “Ahh, ok, I get it, I’ll be able to use this tonight” and then, out of no where, they go and throw in things like “Conversation Mapping”, which is an overly complicated way of breaking down a 5-10 minute conversation. Although it shows that they dove deep into the concept of having the perfect conversation, I really think that readers would get just as much out of the book without it.

It was also a little odd to read the examples of dialogue in the book. There was just something in the back of my mind that kept on saying: “C’mon, you don’t REALLY say things exactly like that, do you?” In fact, some of the conversations seemed artificial (in other words, I’m not sure the girls would react that way), so I wouldn’t use this book to get exact lines/scripts but instead I would read it and come up with my own lines. To sum it up, the theory is great, but I would rate most of the conversational examples as average with the exception of the case studies at the end of the book.

In fact, reading the female perspective in the case studies (starts at p.134) at the end of the book was really one of the highlights for me. You can learn a lot by getting into the mind of a woman, and I found it quite interesting to hear a woman’s perspective on day time situations.

The Bottom Line

If you’re looking for a book on how to approach women during the day, then Daytime Dating by Jeremy Soul should be on your short list of books to read. There really aren’t any other books that cover the subject of day game so extensively.

The fact is that day game is a great way to meet women without the hassle of going to a loud club or bar where you have tons of other men competing for women. If you can get passed the small little issues I had with the book and you want to learn a style of pickup that is geared exclusively towards day game, then this is a book that I would recommend you read. You’ll have the feeling that this book is taking you by the hand and telling you everything you need to know about approaching women during the day which is exactly what I look for in a good book.

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